TikTok is introducing a new feature that allows them to cut down on the volume of artificial intelligence-produced media appearing in their timelines. This move comes as the platform revealed that it currently hosts more than 1 billion content made with AI.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a widespread release. This advancement aligns with a rise in content created by AI, spurred by emerging video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising video streams on another major platform exclusively feature AI-generated videos. A significant portion of this output is deemed mass-produced AI material, a label for inferior, factory-style content that is frequently absurd or surreal.
Our research shows that a lot of users like content made with AI tools, ranging from computer-generated images to educational videos, and we aim to provide users the ability to increase or decrease of that, based on their own choices,” stated a platform representative.
Volume and Proportions
The platform shared that there are presently 1.3 billion videos on its network labeled as AI-generated. In total, in excess of 100 m media items are uploaded to the platform each day, making AI content a minor portion of its overall inventory.
Customizing Your Feed
Members will be able to reduce or increase the level of artificial media they view by opening the topic control option in the application and picking AI-made media. Further subjects that can already be adjusted under the filter include politics, clothing, aesthetics, and dance.
Platform Guidelines
The platform’s policies mandate users to tag “realistic” AI-made content, and it bans harmful AI impersonations of well-known individuals or crisis events. Any realistic AI-generated clip that is without a tag can be removed under its user guidelines.
Furthermore, the service will from now on attach an “AI-made” watermark to content created with its built-in AI features, or identified by an collaborative effort for spotting AI-generated material. This step is intended to stop users from attempting to bypass the tagging system.
Responsible AI Funding
The company is also introducing a $2m awareness program for professionals and organizations to create learning resources about using AI responsibly. This program will assist non-profit groups dedicated to educating computer science.
Moderation Strategy
TikTok has justified its content review process, during debate over proposals to cut jobs for numerous safety staff in the UK. TikTok is planning to reduce hundreds of positions in its content moderation team in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A company official clarified that people-led review would still have a role, but AI can safeguard staff by eliminating the most harmful content before it has to be seen by staff. The company announced a 76% decrease in explicit and harmful content seen by content reviewers over the past year due to reliance on its machine learning processes.
“We think that it’s essential to combine humans and technology to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to reduce exposure to unsafe media as swiftly, which is why a lot of the machine support is really helping us work at speed.”
